X expands its ‘Gametime’ sports hub beyond the NFL, starting with MLB

X is doubling down on sports, with Wednesday’s news that it’s expanding its “Gametime” feature on the social media site to go beyond tracking the NFL alone.

However, that full expansion isn’t yet live as of today. Instead, X announced its second league partnership with Major League Baseball (MLB). Arriving this month, the new MLB experience will allow baseball fans to follow and engage in postseason discussions and will organize things like scores and stats, team and league content, plus news, creator content, and real-time discussions.

X said content from other leagues will be added soon, including the NBA.

X’s announcement of the settlement in July said the move “resets the relationship between the two organizations.” The company also committed to both freedom of speech and brand-safety innovations.

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