The great tinification: how Britain fell in love with canned cocktails

Forty years since Marks & Spencer started selling cans of gin and tonic, every supermarket and corner shop is full of ready-mixed mojitos, margaritas and negronis. Why are these so acceptable, given the moral panic over alcopops? It was a sultry evening in early June, and I was heading to a party on the other side of London. The journey by tube takes an hour, so my boyfriend and I brought along some warm cans of margarita to pass the time. As the sweet reek of lime had begun to drift across the carriage, I spotted two women sipping cosmopolitans – Carrie Bradshaw’s drink of choice and for

This story was reported by Business | The Guardian. EUROPES curates Europe's most relevant coverage — read the full report at the original source.