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Longevity

Welcome to the Superaging Era: Youth is no Longer the Holy Grail as Gen X and Millennials Chase the 100-Year Lifestyle

PRNewswire France 24 June 2026, 11:00 UTC 24 Jun 2026

Welcome to the Superaging Era: Youth is no Longer the Holy Grail as Gen X and Millennials Chase the 100-Year Lifestyle — PRNewswire

New Havas research reveals aging is increasingly shaped by mindset, lifestyle, and technology—not just chronology—as the estimated $33 trillion longevity economy reshapes culture and consumer behavior. CANNES, France, June 24, 2026 /PRNewswire/ -- The rules o…

This story was reported by PRNewswire. EUROPES curates Europe's most relevant coverage — read the full report at the original source.

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