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Culture

'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards

Culture | Euronews RSS 26 June 2026, 12:54 UTC 26 Jun 2026

'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards — Culture | Euronews RSS

Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.

This story was reported by Culture | Euronews RSS. EUROPES curates Europe's most relevant coverage — read the full report at the original source.

Read full coverage at Culture | Euronews RSS →

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