All the whey up! A dairy byproduct is now the star of the ‘proteinmaxxing’ boom – but is demand too high?

As GLP-1s drive the current protein craze, a supplement once only taken by powerlifters is now so popular US producers are struggling to keep up For generations, the Meives family made cheese. Tony Meives’s grandfather, a Swiss immigrant, and his father both ran small cheese factories in Wisconsin, in the heart of America’s dairyland. “I worked in the cheese factory my whole life,” Meives says. “I have four world-class cheesemakers in my family.” But when it came time to inherit the family business, Meives found there was more money in the industrial runoff that his grandfather would have once

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