BBC kicks off World Cup broadcast battle in Salford and provides contrast to ITV’s celebrity slop

Journalistic muscles were flexed with Ros Atkins factchecking real-world issues with production offering merits more achievable by working from home Must a World Cup broadcast be on location? The BBC, for reasons of cost and environmental concerns, has rolled back to when tournaments were beamed back to the UK. Halcyon days of Brian Moore and Des Lynam accompanied by pundits in garish knitwear and beige furniture are long gone, if lamented. How to recapture their magic? Need it be a problem when the domestic market leader, Sky’s Monday Night Football, is broadcast from a business park near the

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