Streaming storm made ITV sharing a roof with Sky sadly inevitable

While everyone agrees the deal is the end of an era, it was also unavoidable in the era of Netflix and Disney+ A generation ago, ITV was regarded as such a precious jewel in the UK broadcasting firmament that there was outrage when BSkyB, as it was, bought a 17.9% stake to stop anybody else getting their hands on the business. After a drawn-out saga, the then Murdoch-controlled Sky was forced by regulators to divest in the interests of plurality. Politicians breathed a sigh of relief. That was 2006. To say the UK television game has changed since those days is to understate matters grossly. As

This story was reported by Business | The Guardian. EUROPES curates Europe's most relevant coverage — read the full report at the original source.