Google will now disclose which ads are made with AI
A new feature will indicate when advertisers have used generative AI tools to create or edit their ads, Google says.
Google is rolling out a new feature aimed at helping people understand when an ad they’re seeing was made using AI technology.
AI makes it easier for businesses to create ads, place their brand’s products in various settings, and save money on real-world e-commerce photography. But it can also be misleading if consumers don’t know that what they’re looking at isn’t a real product photo. While Google prohibits misleading and deceptive ads, an ad can still leverage AI to create some type of synthetic or digitally altered content. Until now, that’s something Google only required election ads to disclose.
The tech giant said the new consumer-facing feature will be introduced to the “My Ad Center” panel, which anyone globally can access by clicking the three-dot menu or the info icon on the ads they see via Google Search, YouTube, and Google Discover.
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