Trump Media to sell paid feed of market-moving posts

Trump Media & Technology Group will start charging financial firms for high-speed access to its most influential posts on August 1. The new service will deliver instant updates from key accounts directly to trading desks, operating around the clock, seven days a week.

Until now, banks and traders had to monitor the Truth Social app manually to react to breaking news. Some financial institutions have spent months copying the platform's data without permission to build their own automated alert systems. Interim chief executive Kevin McGurn warned that Trump Media will soon block these unauthorized scraping methods, forcing firms to purchase the official feed.

"Markets already move on Truth Social posts," McGurn said, framing the service as a way to create a steady profit for a company that has been loss-making since launching its app in 2022.

The commercialisation of this data stream carries distinct implications for European investors and corporations. President Donald Trump is the platform's most-followed user, and his statements on international trade and tariffs frequently trigger sudden, sharp swings in global markets. For high-frequency traders, a delay of even a few seconds in receiving this information can result in significant financial losses. European exporters and manufacturers are regularly caught in the crossfire when tariff threats are posted unexpectedly, making rapid access to this information a competitive necessity.

By formalising the delivery of these posts into a paid product, Trump Media is effectively turning the US president's communication strategy into a monetised risk indicator. Investors in Europe will now have to factor in not just the content of American policy pronouncements, but the speed at which competing firms are receiving them. The tiered access to presidential statements could theoretically create an uneven playing field, where firms paying for the feed react faster than those relying on traditional news wires.

While it is standard practice for social media networks to sell user data to third parties, this specific initiative highlights an unusual overlap. A sitting president's private company is directly profiting from the market volatility generated by his public office.