The rise of the ‘hot literati’: how reading became sexy

Celebrities are hosting literary clubs and designers are launching products emblazoned with the classics – but does reading’s trendy turn have a darker side? From celebrity book clubs to the revival of the edgy literary party , being a book lover is in. Dior has launched new versions of their Book Tote emblazoned with the covers of classics such as Ulysses and Dracula . Earlier this year, Coach collaborated with Penguin to produce miniature literary bag charms – fully readable micro-versions of books, from I Know Why the Caged Bird Sings to Sense and Sensibility. Miu Miu hosts a Literary Club

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