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Tech & Startups

Apple’s privacy policy reveals an AI shopping assistant is coming to the Apple Store app

The Next Web 23 July 2026, 16:05 UTC 2h ago

Apple’s privacy policy reveals an AI shopping assistant is coming to the Apple Store app — The Next Web

Apple is preparing to add an AI-powered shopping assistant to the Apple Store app, according to a privacy policy update spotted by MacRumors. The updated document describes a “Virtual Shopping Assistant” that collects account information, device identifiers, carrier information, chat data, and optionally location data to personalise responses. The feature is not live yet. Apple […] This story continues at The Next Web

This story was reported by The Next Web. EUROPES curates Europe's most relevant coverage — read the full report at the original source.

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