Thursday, 23 July 2026 · Europe
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EUROPES The European Report
European Edition Thursday, 23 July 2026
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Tech & Startups

Xbox is testing ad-supported game streaming. Amazon is folding Luna into Prime Video. Both admit cloud gaming has not worked yet.

Xbox is testing ad-supported game streaming. Amazon is folding Luna into Prime Video. Both admit cloud gaming has not worked yet.
The Next Web

Microsoft and Amazon announced new cloud gaming strategies on the same day, each acknowledging in different ways that the category has not reached the audience they expected. Xbox will test ad-supported game streaming, letting users in its Insider Programme stream games they already own for free with a one-hour session limit and advertising. Amazon is […] This story continues at The Next Web

This story was reported by The Next Web. EUROPES curates Europe's most relevant coverage — read the full report at the original source.

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