Amazon streams Vans Warped Tour to expand live music portfolio on Prime Video
Amazon is broadcasting the California-based Vans Warped Tour and Japan’s Fuji Rock Festival across its streaming platforms, signaling a continued push to leverage live music events for subscriber retention.
Amazon has secured the rights to livestream the Vans Warped Tour this weekend from the Shoreline Waterfront in Long Beach, California. The two-day festival will be broadcast across Prime Video, the Amazon Music app, Twitch, and the Amazon Live Channel on Fire TV and Samsung TV Plus.
The extensive lineup features established alternative and punk acts including Papa Roach, All Time Low, Jimmy Eat World, and Bowling For Soup. Additional performers include Nova Twins, Thrice, Dance Gavin Dance, Hoobastank, Jinjer, Taking Back Sunday, and The Devil Wears Prada. Broadcasts begin at 3am BST on Saturday, July 25 and Sunday, July 26, aligning with the 11am PST start time in the United States.
This partnership underscores Amazon’s broader strategy to diversify its streaming content beyond scripted television and film. By offering niche, high-engagement live music events, the company aims to reinforce the value proposition of its Prime ecosystem and reduce subscriber churn in a competitive market.
Access requires an Amazon Prime subscription, priced at £8.99 per month or £95 annually in the UK, with US pricing set at $14.99 per month or $139 annually. A standalone Prime Video option is available for £7.99 per month, and a 30-day free trial is being actively promoted to capture new users ahead of the weekend broadcast.
The Warped Tour coverage complements Amazon’s wider live music initiatives, which notably include streaming the Fuji Rock Festival from Japan’s Naeba Ski Resort this weekend. That event will feature acts such as Mogwai, Turnstile, and Kneecap. The platform already hosts a deep catalog of music documentaries and live concert recordings, positioning it as a hybrid entertainment hub.
Furthermore, Amazon Prime Video increasingly serves as an aggregator for third-party streaming channels, including Paramount+, Apple TV, Discovery+, Shudder, and Crunchyroll. This bundling strategy is designed to keep viewers within Amazon’s digital storefront for both content consumption and additional subscription purchases.
The concurrent promotion of virtual private networks to bypass regional restrictions highlights ongoing friction in cross-border digital media consumption. Despite the European Union’s digital single market ambitions, viewers travelling abroad must still navigate geo-blocking measures to access territory-specific streaming rights on platforms like Amazon.
