Wednesday, 29 July 2026 · Europe
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EUROPES The European Report
European Edition Wednesday, 29 July 2026
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Tech & Startups

Apple raised its prices, then offered to rent you the phone instead

Apple raised its prices, then offered to rent you the phone instead
The Next Web

Apple has a new answer to the complaint that its products cost too much. Do not buy them. Lease them. On Tuesday the company launched Apple Upgrade in the US, a leasing programme run by the buy-now-pay-later firm Klarna. It covers the iPhone, Apple Watch, Mac and iPad, and it starts at $17.99 a month […] This story continues at The Next Web

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