LinkedIn adds reporting button to tackle AI-generated content
Microsoft-owned LinkedIn is introducing a user reporting tool to flag low-quality artificial intelligence content, reflecting a broader industry push to reclaim digital platforms from automated bot traffic.
LinkedIn announced on Thursday the introduction of a "seems like AI slop" button, allowing users to flag low-quality, artificially generated posts. The Microsoft-owned professional network is deploying the tool alongside new classifiers designed to reduce such content in suggested feeds.
This intervention arrives as automated traffic overwhelms the broader internet infrastructure. Firm Cloudflare recently reported that bot-generated requests now exceed human traffic, a critical milestone reached faster than previously predicted.
The shift is forcing widespread defensive measures and reshaping investment across the digital publishing sector. Newsletter platform Substack recently partnered with Pangram, which secured $9 million in new funding specifically to identify AI-written text. The operational toll is already visible, as startup Digg was forced to shut down a Reddit competitor in March after failing to control bot infiltration.
LinkedIn’s chief product officer, Hari Srinivasan, acknowledged the professional network faces similar pressures. "AI slop is a top priority for all of us," he wrote, emphasizing that users expect to connect with real perspectives and expertise. To enforce platform integrity, the company now blocks hundreds of thousands of automated comment attempts daily, alongside millions of other automation attempts over the past two months.
The new reporting button will feed user signals directly into LinkedIn’s AI models to improve automated detection. Combined with the new classifiers, this infrastructure should limit the visibility of low-quality posts originating from outside a user's immediate network.
Beyond public reporting, LinkedIn will privately notify users in their dashboards when their writing appears overly reliant on artificial intelligence. The company aims to help members refine their work rather than penalize them for using technology to edit. Consequently, LinkedIn is removing its "enhance your post" feature, replacing it with a standard proofreading tool that preserves the author's original voice.
The broader update also expands access to profile and page verification tools to establish user authenticity. Additionally, members will gain the ability to block comments originating from specific company pages they no longer wish to see.
