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Culture

What is 'aura farming'? The story behind the viral street battles born on TikTok

Culture | Euronews RSS 22 August 2026, 10:00 UTC 3d ago

What is 'aura farming'? The story behind the viral street battles born on TikTok — Culture | Euronews RSS

"Aura farming" battles turn TikTok memes, poses and viral gestures into contests where young people put their charisma, style and confidence to the test.

This story was reported by Culture | Euronews RSS. EUROPES curates Europe's most relevant coverage — read the full report at the original source.

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