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The World Cup of adverts: How brands are competing to entertain, not simply sell

The World Cup of adverts: How brands are competing to entertain, not simply sell
BBC News

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

This story was reported by BBC News. EUROPES curates Europe's most relevant coverage — read the full report at the original source.

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