TikTok adds an AI shopping assistant and one-click checkout to its app
TikTok is adding an AI shopping assistant and one-click checkout to its app. The two features let users buy directly from brands without leaving TikTok, the company said in an announcement at Advertising Week New York on Monday. Buy Direct is an in-app checkout. Users can buy from a brand straight from the For You […] This story continues at The Next Web
Buy Direct is an in-app checkout. Users can buy from a brand straight from the For You feed with one click, TikTok said. Shopping Assistant is a conversational AI agent that remembers what a user needs. It answers questions about product details, shipping, sizing and availability, and can complete the purchase in the same conversation.
TikTok said it is building the features with commerce platforms and payment providers, including Salesforce, Shopify, Shoplazza and Stripe. It did not give a launch date.
Other updates automate search ads, pull AI-generated and creator content into one approval step, and factor costs such as affiliate commissions into TikTok Shop ad campaigns.
The checkout and assistant work across the app, not only inside TikTok Shop, the marketplace TikTok launched in the US in September 2023. Market research firm eMarketer estimates TikTok Shop made about $15.8bn in US sales in 2025, TechCrunch reported. That is roughly 18% of all US social commerce.
Other companies are also building shopping into AI tools. Synchrony wants shoppers’ store cards inside ChatGPT . More than half of US consumers now use AI for shopping , according to NIQ.
