‘End of an era’: what is the future of British TV after Sky’s ITV takeover?

Merger stokes fears over job cuts, US influence and possible BBC and Channel 4 tie-up to take on Netflix and YouTube Only five years ago a bullish ITV was riding high, trumpeting the biggest annual advertising haul in its history , as the broadcaster pledged to become a national champion in the battle against the US streamers. Now its chief executive, Carolyn McCall, has raised the white flag, arguing that a cut-price sale of its TV and streaming business to Sky is the only route to survival as deep-pocketed companies such as Netflix and YouTube hoover up audiences and commercial revenues. Con

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