Fleabag at 10: did Phoebe Waller-Bridge usher in a wave of female-fronted series – or straitjacket them?

The confessional classic opened the floodgates for a generation of brilliant female showrunners. But as risk-averse streamers tighten their purse strings, is the industry forcing women’s stories back into a box? Ten years ago, Phoebe Waller-Bridge locked eyes with the camera and asked her audience: “Do I have a massive arsehole?” An unexpected punchline to a monologue about a booty call that went surprisingly – and literally – south, it announced Waller-Bridge as a new star of British telly. The half-hour comedy series Fleabag broke the fourth wall, and the internet. Its second season was even

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