ScottCakes in Provincetown, Massachusetts
In a pink-walled basement on Commercial Street, ScottCakes sells one item and nothing else: a golden butter cake under a swirl of pink vanilla buttercream. There are no rotating flavors, no seasonal specials, no coffee menu to round out the order. One cupcake, made one way, on purpose. The single-minded devotion has an origin story to match. Scott Cunningham, a former actor and nanny, arrived in Provincetown in 2008 for a six-week theater engagement and stayed. He had baked these cupcakes for the children he once cared for, using a recipe adapted from a 1950s Better Homes & Gardens cookboo
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