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EUROPES The European Report
European Edition Thursday, 23 July 2026
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Oasis' Morning Glory becomes UK's top-selling studio album

Oasis' Morning Glory becomes UK's top-selling studio album

Oasis has overtaken the Beatles to become the UK's highest-selling studio act of all time, underscoring the enduring commercial value of British cultural exports.

Oasis has overtaken the Beatles to claim the highest-selling studio album in UK chart history. The band’s 1995 release, (What's The Story) Morning Glory?, secured the third spot overall on the Official Charts Company’s 70th-anniversary list with 6.2 million chart units. It surpasses the Beatles' 1967 record Sgt. Pepper's Lonely Hearts Club Band, which was also edged out by Adele's 21.

The milestone highlights the durable economic footprint of heritage music catalogues. While compilation records still dominate the absolute peak of the market—Queen’s Greatest Hits leads the retrospective with 7.8 million units and ABBA’s Gold follows at 7.1 million—Oasis’s ascent proves older studio LPs can generate immense consumer demand. This surge was directly catalyzed by the band's reunion, illustrating how live events can drive fresh commercial activity into decades-old recorded assets.

That commercial momentum has successfully crossed borders. "Wonderwall" recently re-entered the US Hot 100 at number 27, marking its first appearance on the chart since 1996. The track gained renewed traction after becoming an unofficial anthem for the England men's football team at the 2026 FIFA World Cup, effectively turning a 30-year-old British pop song into a global cultural commodity.

The band's broad reach is also shaping contemporary international music markets. American artist Travis Scott recently cited Oasis alongside Van Halen, Don Toliver, Raphael Saadiq, and Daft Punk as key inspirations for his evolving sound. "I need to double down on trying to make something that can reach the person that's all the way back in the bowl, so how do I reach them like the person that’s right next to me," Scott told Variety, explaining his goal to "elevate the show to a more theater aspect."

For the broader European cultural economy, the Oasis chart milestone is a clear reminder of the continent's deep reserves of valuable intellectual property. A single band reunion can reposition legacy recordings as active, high-yielding assets in the global entertainment supply chain. As European acts continue to leverage nostalgia alongside major sporting events, the long-tail revenue potential of the region's music archives remains significant.

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