IntegraTRACE brings cloud identity visibility to Europe as credential attacks rise
Canadian cybersecurity firm IntegraTRACE is expanding its cloud identity visibility platform into Europe to help companies combat a surge in credential-based attacks.
IntegraTRACE, a cybersecurity firm founded by software engineer Steve Emmanuel, is expanding its cloud identity visibility platform into Europe and Asia. The company, which previously focused on North America, offers a SOC 2 Type II compliant system designed to centralize human, non-human, and agentic identity data.
This expansion arrives as European businesses rapidly adopt interconnected cloud platforms, automation, and artificial intelligence. Every new application and automated workflow introduces more identities requiring oversight, complicating access management across the continent's corporate infrastructure.
The stakes for European markets are high, as identity-based attacks accounted for nearly one in three intrusions observed in 2024. Attackers increasingly rely on valid accounts and stolen credentials to breach corporate networks, making comprehensive access oversight a critical operational priority.
Emmanuel witnessed this complexity firsthand during his decade in software engineering and technical leadership. “The biggest misconception is that somebody is keeping track of everything,” he says.
“Engineering assumes security has the answers. Security assumes engineering has the answers. Everyone believes someone has the complete picture, but very often there isn’t a reliable source of truth.”
IntegraTRACE addresses this gap by providing a centralized view of digital identities rather than just focusing on authentication. The platform helps security and engineering teams identify over-privileged accounts, dormant credentials, and complex permission structures.
Discovering these vulnerabilities manually can take weeks or months, but centralizing the data allows teams to address risks much faster. “Visibility changes the conversation,” Emmanuel says.
“When organizations can see every identity and its level of access in one place, they gain insights that were previously difficult to obtain.” The company attributes its early growth in North America to incorporating direct customer feedback into rapid development cycles.
“We’re building something people genuinely need,” Emmanuel says. “When customers tell us there’s a problem slowing them down, we want to solve it quickly.”
That feedback continues to shape how the platform evolves, according to the founder. Looking ahead, IntegraTRACE plans to broaden its visibility capabilities beyond cloud infrastructure into HR systems, financial applications, and other enterprise software.
“The organizations that adapt most successfully won’t necessarily be the ones with the most security tools,” Emmanuel says. “They’ll be the ones that have the clearest understanding of every identity operating across their business and the confidence to act on that knowledge.”
