OpenAI launches visual ads that appear alongside image generation results
OpenAI said the new visual ads will show up after your image generation results appear in the U.S. only for now.
ChatGPT is getting more ads. Specifically, OpenAI is adding visual display ads to its ad product line-up so that ads will appear alongside images that users ask ChatGPT to generate. In addition, the company is expanding its ad measurement tools and partnerships, and developing new ways to determine brand suitability.
The move follows the launch of Meta’s Muse, an agentic AI app which is free to everyone and a growing competitor for leading AI chatbots, like ChatGPT.
Alongside the display ads, OpenAI said it is expanding its measurement tools and partner ecosystem, which now includes click attribution solutions, AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge and Tenjin, as well as full-funnel, advanced measurement partners, Fospha, Measured and INCRMNTAL.
Combined, the moves see OpenAI working to make ChatGPT a viable ad-supported business for those on free and low-cost plans.
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