Trump Media to sell traders fast access to presidential posts

Donald Trump’s media company is launching a paid service that will give trading firms millisecond access to posts from top accounts on Truth Social, including potentially the US president himself. The service, called Truth PSI, is slated to begin next month and already has signed customers. Trump Media + Technology did not disclose pricing or confirm whether the president's own posts would be excluded from the offering.

The product is designed to let Wall Street institutions react to news before the broader public, capitalizing on subsequent moves in stocks, bonds and interest rates. For European investors, this is highly relevant because Trump’s platform posts have repeatedly moved global markets. Recent announcements regarding the Iran conflict, tariffs and immigration enforcement have triggered immediate shifts in oil prices and inflation expectations, forcing traders on both sides of the Atlantic to react.

Because Trump is the most followed user on the platform with 12.9 million followers and the largest shareholder in the publicly traded parent company, he stands to profit directly from the new revenue stream. “He’s selling expedited, privileged access to information about what he is doing as president,” said Kathleen Clark, a government conflict-of-interest expert at Washington University School of Law. “It’s yet more brazen corruption, an improper exploitation of government power to enrich himself.”

US conflict-of-interest laws explicitly exempt the president and vice president from rules that would bar officials from owning a company that profits off their office. While previous presidents have voluntarily adhered to the spirit of these laws by liquidating holdings or using blind trusts, Trump has declined to do so. The Trump family company declined to comment on whether the new feature profits off the presidency.

The move represents an effort to stabilize a business that has hemorrhaged value since Trump took office. Trump Media’s stock has fallen more than 70 percent, dropping from $40 before the inauguration to $9.63 on Thursday after rising 0.6 percent, erasing roughly $6 billion in shareholder wealth. New CEO Kevin McGurn, who replaced former congressman Devin Nunes, described the data feed as part of a “strategy to monetize proprietary assets” that he expects to become a “meaningful, ongoing source of revenue.”

Truth PSI is the latest in a series of ventures by Trump Media to diversify beyond social media, including pushes into cryptocurrency, financial services and nuclear fusion. The launch comes as Trump’s annual financial disclosure revealed he took in more than $1 billion in revenue last year from these related companies. For transatlantic markets, the service institutionalizes a structural advantage: the ability to trade on the words of the US president milliseconds before the rest of the world can read them.