Wednesday, 29 July 2026 · Europe
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EUROPES The European Report
European Edition Wednesday, 29 July 2026
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Economy & Money

Fifa accused of ‘selling the soul of football’ over $20bn World Cup commercial rights sale plan

Fifa accused of ‘selling the soul of football’ over $20bn World Cup commercial rights sale plan
Business | The Guardian

World governing body set to raise millions from venture Uefa hits out at proposal and could take legal action Explainer: what Fifa’s plans mean and what happens next Fifa has announced plans to sell the commercial rights to its tournaments, including the World Cup, to private investors in a controversial move that triggered an immediate backlash from Uefa, leading European clubs and politicians . Uefa released a strongly worded statement accusing Fifa of “attempting to sell the soul of football” and is believed to be considering its legal position, while sources at numerous elite clubs were hi

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