Wednesday, 29 July 2026 · Europe
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EUROPES The European Report
European Edition Wednesday, 29 July 2026
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Economy & Money

‘Weekday games were amazing’: pubs toast extra £150m in World Cup sales

‘Weekday games were amazing’: pubs toast extra £150m in World Cup sales
Business | The Guardian

England’s progress provides best football-related uplift of recent years, with one pub too packed to host its Dolly Parton tribute Late opening hours and England’s progress to the semi-final of an expanded World Cup helped provide the best football-related uplift of recent years for pubs, figures suggest. Pubs poured 30m extra pints over the course of the tournament compared with a normal trading period, with busy pumps delivering £150m in added sales, according to the British Beer & Pubs Association (BBPA). Continue reading...

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